We created a national conservation movement that empowered tiger mascot universities and their students to protect wild tigers from extinction. 

THE CHALLENGE:

In the United States, there are 56 tiger mascot universities encompassing over 450,000 college students and millions of fans. In contrast, 3,500 tigers remain in the wild and are on the verge of extinction.  As tiger populations continue to decline, the conservation community needed a new group of energetic and passionate leaders to advocate for tigers. 

Services Provided:

  • Program Development

  • Project Management

  • Brand Strategy

  • Growth/Innovation Strategy

  • Social Media Campaigns

  • Integrated Marketing Campaigns

  • Leadership Training and Development

Millions of students, fans, and alumni already self-identify with their tiger mascot. We just harnessed their school pride.

THE SOLUTION:

In 2013, a group of concerned students from Clemson University established the National Tigers for Tigers Coalition to empower tiger mascot university students, fans, administrations, and alumni to support international tiger conservation efforts through campus organizing, marketing campaigns, and advocacy. Sean Carnell was responsible for developing and scaling the program to 10+ tiger mascot universities into an internationally recognized conservation movement. Prior to 2013, only a few disjointed Tigers for Tigers clubs existed. 

"Tigers for Tigers is putting the spirit of several schools into action to save our mascots. It is one of the best ideas Clemson students ever had." - James Barker, Clemson University President Emeritus. 

"Tigers for Tigers is putting the spirit of several schools into action to save our mascots. It is one of the best ideas Clemson students ever had." - James Barker, Clemson University President Emeritus. 

If you are a true tiger fan, then it is your responsibility to protect your mascot in the wild.

OUR SOCIAL MEDIA CAMPAIGNS:

  • For Global Tiger Day in 2015, Sean Carnell directed an international social media campaign with seven international tiger conservation organizations to generate awareness about illegal wildlife trafficking. Our three day Twitter campaign was extremely successful, generating 27 million impressions, thanks to a few celebrity endorsements and great partnerships.   

 

  • In 2015, the University of Alabama (elephants) and Clemson University (tigers) geared up to play each other for the 2015 College Football National Championship. Within three days, Tigers for Tigers designed and launched a joint social media campaign with both universities. Our hashtag, #ProtectOurMascot, reached over 1,000,000 people during the game, generating top of the funnel awareness for these charismatic and endangered species. 

 

"The tiger represents what our school embodies. It would be detrimental to lose them in the wild, and it would be disheartening to lose that image for Auburn." – Jessie Schieler, Auburn Tigers for Tigers

 

"Tigers for Tigers is putting the spirit of several schools into action to save our mascots. It is one of the best ideas Clemson students ever had." - James Barker, Clemson University President Emeritus. 

Our Social Media Campaigns:

  • Tigers for Tigers directed an international social media campaign with seven international tiger conservation organizations for Global Tiger Day in 2015. Our three-day twitter campaign generated 27 million impressions thanks to a few celebrity endorsements. ​

  • In 2015, the University of Alabama (elephants) and Clemson University (tigers) were geared up to play each other for the 2015 College Football National Championship. Within three days, we designed and launched a joint social media campaign with both universities. Our hashtag, #ProtectOurMascot, reached over 1,000,000 people during the game, generating awareness for endangered species. 

OUR MARKETING CAMPAIGNS:

  • In three years, Sean Carnell conducted over 100 marketing events at 10+ tiger mascot universities.

 

  • In 2013, Tigers for Tigers produced an outdoor media advertisement for the Clemson University athletic department that was shown during all home football games in front of 550,000 roaring Clemson tiger fans. 

 

  • Sean Carnell co-directed an independent study course at Clemson University, teaching the principles of marketing, by promoting the Save Vanishing Species Stamp of the U.S. Fish and Wildlife Service. He worked closely with Clemson Student Affairs, Clemson Facilities, and regional Post Offices to produce print media, outdoor displays, and social media marketing campaigns.

 "Needless to say we have pride in our mascot and what it stands for.  Our tiger mascot, which has represented the icon of our Saturday afternoon passion, now needs us to represent them in their fight for survival." – Pete Stone, Clemson Alumnus

"Tigers for Tigers has the potential to be one of the greatest additions to tiger conservation in a very long time."

John Fitzgerald, Former Director of Policy for the Society of Conservation Biology

OUR LEADERSHIP TRAININGS:

  • Sean Carnell organized and hosted a week-long study abroad program in central India with Tigers for Tigers leaders. 

 

  • Sean Carnell developed and hosted four national conferences to train students on leadership development, grassroots organizing, marketing, and advocacy.

 

  • Tigers for Tigers advocated for important international conservation programs of the U.S. Fish and Wildlife Service and State Department in Washington D.C.

 

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  • Sean Carnell was a special guest speaker at the 2015 Trilateral Committee Wildlife Conference with senior delegations of the United States, Mexico, and Canada, to talk about empowering the next generation of conservation leaders.

  • Sean Carnell was a special guest speaker at the 2016 3rd Asia Ministerial Conference on Tiger Conservation in India with Prime Minister Modi to talk about U.S. efforts to conserve tigers. 

“It is me who is inspired by people like you in Tigers for Tigers.” – Bryan Arroyo, Former Associate Director of USFWS-International Affairs