We developed a strategy to redefine how outdoor enthusiasts connect with America’s National Wildlife Refuge System.


The U.S. Fish and Wildlife Service (USFWS) is a federal agency that manages the world's largest system of public lands, the National Wildlife Refuge System. With over 550 refuges, 850,000,000 acres of protected habitat, and 8,000 species of wildlife, the National Wildlife Refuge System attracts 47,000,000 annual visitors a year. The USFWS needed our support to develop a new strategy to increase its relevancy with the American public.

Services Provided:

  • Project Management

  • Brand Positioning

  • Brand Messaging

  • Brand Tone & Voice

  • Content Development

  • Growth/Innovation Strategy

"Wildness reminds us what it means to be human, what we are connected to, rather than what we are separate from.” Terry Tempest Williams, Author and Conservationist


Our incredible dream team at the National Wildlife Refuge Association developed a sophisticated branding, marketing, and technology strategy to:

  • Deepen the connection between people and nature

  • Enhance wildlife-dependent recreation for refuge visitors and supporters

  • Grow the number of donors, members, and advocates for the conservation non-profit, the National Wildlife Refuge Association